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Internet Strategy & Web Design |
| Internet Strategy &
Web Design |
| Developing an internet
strategy requires a thorough understanding and balance of
business drivers, market trends, and technological advances. The
objectives in developing an internet strategy is to understand
what changes the internet is causing for strategic marketing
decision making - linking new internet opportunities with the
theory and practice of marketing. |
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Concepts & Methodology |
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Understand the
overall e-business objectives to effectively create a strategic
internet plan that will meet or exceed revenue and profit goals.
Identify appropriate internet tools and features needed to
support internet sales and marketing goals.
Take into account the voice of the customer into all internet
plans and manage existing and new feature and product launches
through the development cycle to achieve marketing objectives.
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Develop an
internet product roadmap for e-business initiatives.
Develop and translate strategic direction into executable
operating plans that drive continuous change in alignment with
business and market needs.
Incorporate usability and customer's overall experience while
sustaining best practices, corporate branding, and business
requirements.
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Execute against
the roadmap by documenting detailed business requirements as
driven by customer needs and leading cross-functional teams to
deliver against this plan.
Work closely with business stakeholders and functional support
groups for direction, support, and sponsorship.
Coach cross-functional working teams in best practices around
product management processes and internet product strategy.
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| Concepts
and methodologies stated above should be used as guidelines
only. Development and execution of project plans shall be based
on individual business needs. |
| To learn more about
the other services, please select below.
Internet Strategy & Design
| Information Architect
| Marketing Strategy
Project Management
| Product Management
| Requirements Definition
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